jasmine c. lipford
Passionate and strategic marketing leader with over 15 years of multidisciplinary experience across the advertising, CPG, eRetail, and Sports/Entertainment industries.
PROFESSIONAL EXPERIENCE
Jasmine currently works at the NBA as a Vice President overseeing all brand, fan, and social responsibility efforts as the Head of Marketing for the NBA G League. She came to the NBA following her time at Coca-Cola where she led branding and innovation for the POWERADE business as Senior Brand Manager. Before joining Coca-Cola, Jasmine was in Seattle, WA, where she worked at Amazon as a Senior Marketing Manager on the Global Non-Prime customer team. She also worked at Anheuser-Busch in New York, participating in the company's Global MBA leadership development program and leading marketing efforts for the Busch Beer family of brands. Jasmine spent her early career in advertising at Ogilvy & Mather, where she participated in the agency's acclaimed associate rotational program and later served a number of Fortune-500 clients as a Marketing Strategist while also acting as the company’s Black Professional Network’s co-president.
Education
Originally from Hampton, VA, Jasmine completed her undergraduate education at Howard University where she studied Marketing and played on the women’s basketball team. She later went on to receive her MBA from the Kellogg School of Management at Northwestern University, where her concentrations were Marketing Management and International Business.
organizations & programs
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